E-book
Reputation Transfer to Enter New B-to-B Markets [electronic resource] : Measuring and Modelling Approaches / by Christine Falkenreck.
Record details
- ISBN: 9783790823578
- Physical Description: XXII, 229 p. 43 illus. online resource.
- Publisher: Heidelberg : Physica-Verlag HD, 2010.
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| Subject: | Economics. Marketing. Economics/Management Science. Marketing. e-Commerce/e-business. |
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Electronic resources
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| 100 | 1 | . | ‡aFalkenreck, Christine. ‡eauthor. |
| 245 | 1 | 0. | ‡aReputation Transfer to Enter New B-to-B Markets ‡h[electronic resource] : ‡bMeasuring and Modelling Approaches / ‡cby Christine Falkenreck. |
| 264 | 1. | ‡aHeidelberg : ‡bPhysica-Verlag HD, ‡c2010. | |
| 300 | . | ‡aXXII, 229 p. 43 illus. ‡bonline resource. | |
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| 650 | 0. | ‡aMarketing. | |
| 650 | 1 | 4. | ‡aEconomics/Management Science. |
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| 830 | 0. | ‡aContributions to Management Science, ‡x1431-1941 | |
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